lesbarres.com
Year: 2017
UI/UX/Web design
Adobe XD/ Photoshop/ Illustrator
Data after redesign
Main archievement
+23%
Form Completion Rate
+17%
Booking Completion
-20%
Bounce rate
4.9/5
Google rating
OVERVIEW
LesBarres is a French platform for discovering and booking bars and event venues venues for social gatherings such as birthdays, afterwork events, and private parties.
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This project reimagined the website experience by improving the information architecture, simplifying the booking journey, and building a stronger, more distinctive visual identity.
DESIGN CHALLENGES
After reviewing the original website, several key issues were identified:
01
Information architecture lacked clarity
02
Confusing Booking Experience
03
Weak Visual Identity
DESIGN OBJECTIVES
The redesign focused on three primary objectives:
Improve the Information Architecture
Reorganize the content structure of the website so users can quickly understand the types of venues .
Simplify the Booking Experience
Improve the structure and clarity of the booking interface to make the reservation process easier to understand.
Establish a Stronger Visual Language
Develop a consistent visual system to improve usability while strengthening the brand identity of the platform.
Enhance overall user experience and satisfaction
Improve the overall usability of the website by creating clearer navigation, more intuitive page structures.
DESIGN OBJECTIVES
The redesign focused on three primary objectives:
Improve the Information Architecture
Reorganize the content structure of the website so users can quickly understand the types of venues .
Simplify the Booking Experience
Improve the structure and clarity of the booking interface to make the reservation process easier to understand.
Establish a Stronger Visual Language
Develop a consistent visual system to improve usability while strengthening the brand identity of the platform.
Enhance overall user experience and satisfaction
Improve the overall usability of the website by creating clearer navigation, more intuitive page structures.
WORK PROCESS
Before redesigning the interface, the work focused on reorganizing the experience：
1
Define
Define goals and problems
2
Research
Understand user needs
3
Analysis
Identify key insights
4
Design
Create solutions and structure
5
Prototyping
Design validation and refine flows
6
Launch
Deliver and collect data
VISUAL DESIGN
The logo is inspired by a typographic wordplay within the name “Les Barres,” where the word “bar” appears twice.
By highlighting these letters with a distinct color, the design subtly emphasizes the platform’s identity while adding a playful cultural reference to the brand.
A new color palette was introduced to improve visual contrast and better emphasize important content.
The updated colors also helped create stronger visual consistency across pages.
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Lato
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Helvitica
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Didot
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SITE MAP
Before redesigning the interface, the work focused on reorganizing the experience：
The steps with " • " are the steps/pages redesigned.
THE PUB BOOKING
The booking experience was redesigned to make complex information easier to understand and to guide users toward completing their reservation with confidence.
HOMEPAGE DESIGN
The homepage was redesigned to clearly communicate the platform’s value proposition and provide intuitive entry points for users.
The new structure highlights:
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available venue types
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key services
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clear calls-to-action for booking
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This helps users quickly understand what they can do on the platform.
BAR LIST PAGE
The Bar List page is designed to help users efficiently explore and compare available venues based on their preferences.
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Instead of presenting a simple list, the page combines curated recommendations and categorized browsing to support user decision-making.
BAR BOOKING PAGE
The Booking page was redesigned to reduce friction and improve decision-making at a critical conversion step.
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By restructuring the layout and introducing clear information blocks, the page makes key details — such as pricing, capacity, and booking conditions — easier to understand and compare.
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In addition, the integration of user reviews and feedback provides social proof, helping users build trust and confidence before completing a booking.
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The simplified flow, combined with clearer hierarchy and guided interactions, reduces cognitive load and enables users to move through the booking process more efficiently.
SEARCH RESULT PAGE
The Search Results page was redesigned to improve discovery and reduce friction in the exploration phase.
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By integrating a map-based interface with structured filtering, users can navigate both spatially and contextually, making it easier to identify relevant venues.
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The addition of rich visual previews and key information allows users to quickly assess options without excessive navigation, supporting faster and more confident decision-making.
NEWSLETTER PAGE
The newsletter experience was designed to balance ease of subscription with user control, supporting both engagement and trust.
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It allows new users to easily subscribe to updates while giving existing users a clear and accessible way to manage or unsubscribe from communications.
User Feedback & Ratings
Following the redesign, the platform received increased positive feedback and user recommendations, indicating an improved overall experience.
4.9 / 239 ratings
The website is great and lets you narrow down your search for the perfect venue using a well-designed filter system. The venue descriptions are detailed, and the information about on-site services and rates is up to date.
All user reviews are sourced from genuine Google reviews
The booking process was efficient and seamless. I especially appreciated the personalized service provided by the website, which truly cares about your needs and doesn’t hesitate to take the initiative when the situation calls for it!
This website is just perfect for finding a venue for a birthday party. There’s a wide selection to suit every taste and budget.
Thank you for watching!